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February 14, 2025 10:53 AM
The Broccoli (BRC) token was launched on BNBChain immediately after Binance founder CZ tweeted about his dog named Broccoli. In just 24 minutes, the token's market cap skyrocketed to $400 million as retail investors rushed in.
The creator initially spent 1 BNB ($707) to purchase 115.4 million BRC tokens at an average price of $0.000006123. As FOMO buyers flooded in, the price surged. Taking advantage of the hype, the creator executed 12 transactions to offload all holdings, earning 9,819 BNB ($6.72 million).
The profits were then converted into 200 ETH, 3.35 million USDT, and 2.62 million USDC before being transferred to a separate wallet. This event highlights the explosive yet highly volatile nature of meme coins, where early insiders can make life-changing profits while latecomers often face heavy losses.
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