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September 13, 2024 2:59 PM
Adobe is set to significantly expand its Firefly generative AI platform, introducing video creation and editing capabilities aimed at competing with emerging players like OpenAI's Sora. This new Firefly Video Model, debuting in beta later this year, integrates with Adobe's Premiere Pro to streamline editorial tasks and broaden creative possibilities for video professionals.
The Firefly Video Model includes features such as generating B-roll footage from text prompts and a tool called Generative Extend, which helps editors lengthen clips and smooth transitions. It also addresses timeline gaps, connecting clips contextually to resolve continuity issues. Additionally, the model can remove unwanted elements from footage and create atmospheric effects like fire and smoke, enhancing compositing options.
Despite the innovative features, Adobe's venture into generative AI has faced criticism, particularly over a license change perceived to exploit customer data. This sparked backlash from content creators and competitors, leading Adobe to adjust its terms of service. Nonetheless, Adobe continues to advocate for its AI vision, emphasizing that Firefly is trained on licensed content to mitigate copyright concerns.
Adobe remains committed to its AI initiatives, recently introducing Magic Fixup for advanced image editing. The company has opened a waitlist for the Firefly Video Model beta, although specific release dates are yet to be announced.
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