Trump’s Truth.Fi Plans to Launch ‘Bitcoin Plus’ ETF—What’s the Strategy?

Column

February 7, 2025 10:44 AM

In Brief:
Trump’s Truth.Fi files trademarks for Bitcoin Plus ETF and Bitcoin Plus SMA as part of its crypto expansion.
The ETF aims to offer investors exposure to Bitcoin, while the SMA will cater to high-net-worth individuals.

Truth.Fi, the fintech arm of Trump Media and Technology Group (TMTG), has announced plans to launch Bitcoin-focused investment products, including the Truth.Fi Bitcoin Plus ETF and Truth.Fi Bitcoin Plus SMA.

This marks a major step into digital assets for the company, which recently secured $250 million in cash reserves.While details on the "Plus" aspect of the ETF remain unclear, Truth Media CEO Devin Nunes stated that the initiative aims to counter traditional “woke” investment funds while promoting American energy, manufacturing, and alternative finance options.With Bitcoin ETFs smashing trading records since launching in early 2024, Trump’s pro-crypto stance signals continued support for digital asset adoption under his administration. The move also aligns with his broader effort to integrate blockchain into U.S. financial markets.

Disclaimer: Backdoor provides informational content only, it is not offered or intended to be used as legal, tax, investment, financial, or other advice. Investments in digital assets involve risk, and past performance does not guarantee future results. We recommend conducting your own research before making any investment decisions.